The Surprising Complex Art of Urban Wayfinding

Here is a great article on Urban Wayfinding Excerpt: " Enter the urban wayfinding expert. This field – also known as environmental graphic design – fits a unique niche somewhere in between two- and three-dimensional design, between building and landscape architecture, between the small scale (street signs) and really large systems (whole cities). “Architectural signage and wayfinding isn’t about building a nicely designed sign,” says Sue Labouvie, one such expert whom we tapped to explain the science of helping us find our way in the city. “It’s about the information content and the analysis of the space or place that you’re trying to move people through, and coming up with a strategy of how you make this big complex thing simple and understandable to the user.” How do you clarify to people what a city is about, how they should move through it and where they can find all the really important stuff? Or, put another way: How does a city do this, all on its own, so that I don’t have to ask a knowledgeable-seeming stranger on the street for directions?" The Atlantic Cities