A parsons collaboration studio taught by Harry Borrelli (Senior Interactive Designer AMNH) and Julia Vallera (Part-Time Faculty Parsons).
Monday, April 2, 2012
Animated Wind Patterns across the U.S.
Monday, March 19, 2012
Avoid Useless Innovation
Wednesday, March 7, 2012
Aesthetic Principles of Design: Quick Tips
from the Information design Handbook:
Structure:
Grid Systems
- Use the Golden Ratio to determine page margins - the ratio of the longer part to the whole should be the same as the ratio of the shorter part to the longer part. The Golden ratio is present in nature, art and architecture, and is therefore immediately familar to the viewer.
- In addition to vertical columns, horizontal flowlines and a baseline grid create a more consistent viewing experience.
Hierarchy
- To continually engage your viewer, explore different ways to create hierarchy. Employ color, spacing, position, or other graphic devices to create that initial focal point.
Legibility:
Color
- When designing in color, dramatic contrasts in hue and value, saturation, and brightness make for the most legible message. This simple rule addresses a great many vision problems, from aging to color blindness. The Americans with Disabilities act (ADA) best practice suggests a 70 percent contrast between an object and its background.
- Physically we all have different numbers of rods and cones in our eyes that may affect color recognition. Psychologically, we know best what we use most, so an audience of fashion designers or artists may immediately differentiate between subtle color differences like plum, violet and indigo, where a group of bankers will only see purple.
- Avoid Simultaneous contrast color pairings that create a visual vibration when viewed together, and also combine to distort hue.
Contrast
- Do a quick check of value contrast by turning your design to grayscale or printing in grayscale. If graphic elements and Type blend together, adjust the color to create more contrast.
- Pick a single contrast pair and maximize the concept.
- The Hierarchical effects created by contrast lose their value if there is no place for the viewers eye to rest.
Type
- Pairing a serif font with a sans-serif font creates clear typographic contrast. Avoid pairing two different sans serifs or two different serifs, as the average reader doesn't see the difference.
- Serif fonts with extreme thick/thin stroke contrast (Bodini) may be beautiful but can be difficult for some viewers to process because hairline strokes may blur or disappear.
- To enhance hierarchy, try using two steps of differentiation in your type choices.
Vischeck: Visually Impaired image tester
Friday, February 24, 2012
International Picture Language
Wednesday, February 22, 2012
Kurt Perschkes Red-ball-project
Week 4: Inverted Pyramid and Familiarity
History Pin
Mid Term
Critiques will follow.
Objective: Apply at least 3 design principles to a current or past project of yours. Understand and be able to articulate how the design principles are included in the project, what changes you made and why you made them.
Process: You should explore several different variations while as you incorporate Design principles. All mediums and forms are acceptable. Try new methods of visualizing information that may be unfamiliar to you.
Deliverable: Revised project with all iterations that came before it. Consider the process as important as the outcome. Everyone will present their project in a formal critique to the class. You will present the project in Pecha Kucha style.
Thursday, February 16, 2012
The Surprising Complex Art of Urban Wayfinding
Better Metro North
Guerilla Public Service_ Freeway signs
Read more here
Guerrilla Wayfinding in Raleigh
Monday, February 13, 2012
Lecture from Week 1, 2 and 3
Thursday, February 9, 2012
YASIV product mapping
Wednesday, February 1, 2012
Artist: Farhad Moshiri
His installation ‘Life is Beautiful’ showcases a beautiful cursive treatment of the titular expression. Step closer and we realize the typeface is created by hundreds of knives with colourful handles stabbed into the wall atPalazzo Grassi, Italy. I love the juxtaposition of such a romantic type treatment and phrase created out of a violent, dramatic material. So many layers of meaning in this piece…
This is a great example of innovative visualization and alternative ways of communicating information.
AMT Lecture Series
Stay tuned....we may be going to one or two....
AMT Lecture Series: February 8
Chart Junk
Chartjunk refers to all visual elements in charts and graphs that are not necessary to comprehend the information represented on the graph, or that distract the viewer from this information.
The term was coined by Edward Tufte in his 1983 book The Visual Display of Quantitative Information. He states:
"The interior decoration of graphics generates a lot of ink that does not tell the viewer anything new. The purpose of decoration varies — to make the graphic appear more scientific and precise, to enliven the display, to give the designer an opportunity to exercise artistic skills. Regardless of its cause, it is all non-data-ink or redundant data-ink, and it is often chartjunk." http://en.wikipedia.org/wiki/Chartjunk
Here is an article from Business Week about Tufte and his contributions to Information Design.
Remember these tips for avoiding information overload: From the Information design Handbook
Wednesday, January 25, 2012
Week 1 Homework: Brief History of ID
Sunday, January 22, 2012
Hyperakt

PROFILE
Deroy Peraza and Julia Vakser Zeltser founded Hyperakt, an independent New York City design firm that helps change-makers tell their stories. Their clients are organizations that address the most important social issues of our time and innovative businesses that empower people through social entrepreneurship.The Harvard Business Review recently wrote: "By having a bigger purpose, it just might be that Hyperakt's building a 21st century design studio: the crucible of big, world-changing ideas."
How did you come up with the concept?
Deroy Peraza: It evolved naturally out of our personalities and our experiences. Over the years we've worked on projects of every flavor for all kinds of clients. It's easier to realize what you want to focus your energy on when you've tried lots of different things. We learned that we're much more passionate about projects we genuinely believe in and find meaningful. If we can't get behind what we're communicating, the design doesn't come from a place of truth and as a result the work suffers. We're proud of Hyperakt because we champion ideas that we believe improve the lives of people and we tell stories we're genuinely interested in on a personal level.
Julia Vakser Zeltser: While at The New School, Deroy and I were always inspired by each other's work. Hyperakt was born shortly after we graduated from Parsons in 2001. While still young and inexperienced back then, we welcomed any project and any client. After five years and a variety of jobs, we realized that we're much more excited to help change-makers tell their story. We narrowed down our message to reflect the kind of work we prefer to be getting. Ever since, we've focused on working with innovative organizations that work towards social change.
What inspires you?
DP: Traveling and seeing the world from different perspectives. The multitude of planned and unplanned design decisions that define the physical space and reflect the culture of modern cities. People who are equally passionate about concept, craft, and purpose. Disruptive ideas that change rules and create new possibilities. The incredible entrepreneurship potential that new technologies and social networking tools like twitter have created for new web-based products and services. The rapid increase in open-source data sets that can be visualized to educate and tell rich stories.
JVZ: Our monthly Lunch Talk series where we invite design leaders to speak and we bring a community of 30 people to listen. My family and the thought that as parent I can help my children make their choices. Our team of designers who are constantly searching for new ideas, solutions, and possibilities. Wonderful clients whose passionate work rubs off on us in many more ways beyond a project. And recently, The Moth (podcast), storytelling on stage without notes.
What is the relationship between design and social innovation?
DP: In our world, they hold hands. Design is the language through which social innovation is communicated. It's a crucial factor in getting hearts and minds excited about ideas
JVZ: More than ever before, the general public understands that smart design makes for better products. The line between design and social innovation is increasingly blurred as more designers become social entrepreneurs and fantastic products like Kickstarter, Airbnb, and Etsy are proof that designers can lead great ventures.
How did The New School enable you to become social entrepreneurs?
DP: The New School, Parsons specifically, gave us foundational skills. Majoring in illustration rather than design was very advantageous because of its emphasis on storytelling over technique. Ten years ago, when I graduated, there was little talk of social entrepreneurship, or social consciousness in the university environment unless you were in a liberal arts class, perhaps. It's a focus that has seen tremendous growth over the last 10 years. I'd say the most important aspect of being a student at The New School is the access it provides to the New York community of professionals and to an endless selection of talks, events, and career opportunities.
JVZ: We graduated from the Illustration department while it was led by Barbara Nessim, who believed that students need a variety of experiences in old and new mediums. While the curriculum included painting, drawing, design, typography, and printmaking, we were not aware of social entrepreneurship in or beyond the protected walls of The New School. While it was not taught or talked about in our classrooms, the multicultural diversity of students, teachers, and professionals had an inspiring effect on us. We were empowered with our skills and encouraged by our instructors to purse what we love. Our passion grew into a design company.